For the rest of population desktop OS are dead and the future is in hand held devices. FreeBSD doesn't work on those AFAIK.
Given that FreeBSD makes a rock solid 'appliance' OS, in my mind FreeBSD has the potential to gain incredible market share in this growing space. Yeah it might not be able to run on handheld devices today, but that doesn't mean it can't in the future.
IMHO - FreeBSD needs to transition its marketing brand message from "project" to "mission critical readiness, whatever the mission may be". FreeBSD should be running everything from NASA servers, to traffic signalling systems, to medical equipment, to SCADA systems, to handheld devices, and everything in between. Just MHO.
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