My un vetted opinion is they are receiving bribes from Microsoft to do this.
However it works, all those one-type-of-overall-for-everybody things only work if almost everybody wears them.
If there are enough people doing it otherwise, their ways have also to be respected.
Example: In public transport they can only realize tickets on smartphones only if the number of passengers not using it is neligible small. Otherwise they would lose too many passengers, and getting additional problems, like more usage of cars, lack of parking spots, more air pollution etc.
Of course, not everbody swimming with the swarm is something hard to grasp for simpletons. Insubordinance is abomination to them.
Evolution teaches variations, divergences, and aberrations are crucial for alternatives, and flexible adaption to changes, so are vital for a species to survive. Nature is change. There was no life on this planet anymore, if it would not change itself.
Swimming with the swarm is comfortable: Lower cost for the individual and for the whole swarm. You don't have to think for yourself, being protected by the swarm, and you can produce a one-size-fits-all for everybody.
But when the whale comes - and sooner or later it will - the whole swarm is eaten. The species can only survive if not all swim with the swarm, but if there are individuals living apart from the swarm, trying, finding, proving, and living alternatives.
That's the difference between democracy and dictatorship exactly: Democracy cultivates divergence. Dictorship cultivates conformity. (Don't look at what is said. Look at what is done.)
Individualism is harder, of course: You have to think for yourself. Do more things yourself. Find other ways, which means failures and retry attempts. And being mocked by the swarm members for being so stupid not swimming with the swarm.
But it's also more fun: You have to think for yourself. Do more things yourself. Get way more satisfaction this way, especially when you found a solution. And think of all the fun you'll have when the whole swarm is eaten but you.
"Freedom is not a reward or a decoration that you toast in champagne. On the contrary, it's hard graft and a long-distance run, all alone, very exhausting."
Albert Camus
"They who can give up essential Liberty to obtain a little temporary Safety, deserve neither Liberty nor Safety."
Benjamin Franklin
So, be a bit insubordinate,
dump your smartphone,
deinstall Windows,
and use an alternative OS instead,
e.g. FreeBSD.
