My point is, people say they want FreeBSD to become more popular and used. You do that by giving people a reason to run FreeBSD.
I don't care whether FreeBSD is getting more popular or used. On the contrary, I think it getting more popular would actually make it worse; I'll explain why below.
I have a reason to run FreeBSD, which is: It is a very well-designed and clean server OS, which supports ZFS, the best file system amateurs can get for free. I don't run OpenBSD (which is even cleaner designed), because it lacks ZFS. I don't run Linux on my server, because it is too messy, and ZFS is a second-class citizen there.
This is one of many reasons why I think the committers (or the FreeBSD desktop team) should ship and maintain a stable desktop release.
The FreeBSD development "organization" (which is not one coherent organization, but a group of volunteers, with a little corporate and foundation support) is already too small. Adding the task of producing a well-curated desktop release would take effort away from the base OS, which benefits all users. And it's not just the desktop: To get a desktop machine, you need much more than a ready-to-install copy of Gnome or KDE. The moment you go into "desktop" usage patterns, you also start having to deal with laptop issues (like hibernate and sleep), power consumption, graphics drivers, WiFi rather than basic networking, uncommon USB devices, mounting removable media. These are all topics that can take inordinately large amounts of engineering time to deal with. At this stage, getting the base OS to be stable and smooth is much more important.
Obviously, if additional volunteers could be found, that would be wonderful. But don't throw away what FreeBSD has going for it, in the (probably over-optimistic) hope of changing the direction of the project.