Size of images on web site

How do you work out the optimal size for images on a website, especially an ecommerce site where the could many product items on a page? And what programs are available for converting large images to small images? I'm assuming that some sort of batch conversion can be done on hundreds of images....
 
How do you work out the optimal size for images on a website, especially an ecommerce site where the could many product items on a page?
Lots of trail and error using mock-ups.

And what programs are available for converting large images to small images?
The standard is usually graphics/ImageMagick.

I'm assuming that some sort of batch conversion can be done on hundreds of images....
ImageMagick contains a lot of tools that are easily scriptable.
 
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