Location of web host

When picking a hosting provide, how signficance should be attached to the geolocation of the provider?

Does it make much difference? If the majority of users are US based would it have much of a detrimental impact if the hosting company was in Europe?
 
When picking a hosting provide, how signficance should be attached to the geolocation of the provider?

Does it make much difference? If the majority of users are US based would it have much of a detrimental impact if the hosting company was in Europe?
Depends on what are your response and legal requirements. Data centers closer to your users will usually have lower latency, which may or may not be relevant to you. Legal requirements are harder to quantify, but assuming you only cater to US users go with an US data center. If you serve EU users stick with EU data centers and depending on what you are serving EU based providers.
Other geographies (i.e. India, Brasil, China, Russia to name a few) have their own requirements.
But for a simple public website it doesn't matter much (assuming you don't go overboard with multi megabyte js frameworks).
 
How to detemine legal requirements?
For EU for example, if you store personal identifiable information about your users? You have to comply with the GDPR.
Do you serve users from California? You have to comply with the CCPA.
Do you serve users from both the EU and California? You have to comply with both laws.
Etc.

Are you developing a public site that does not use cookies (including ads, google analytics, etc) nor has the notion of users? You should be fine (just ensure you comply with your local legislation about free speech and so on).
 
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