Does blu-ray video need a special format?

I use multimedia/devede all the time to create my own DVD videos and it works fine. When I create an ISO like this and then burn it to blu-ray the video's don't play. The only thing I've found that can play them is my PS3. Even then I have to browse to VIDEO_TS and play the files from there. Is there something special I need to do to get these ISO's to play on blu-ray players?
 
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