To begin with, I'm also from Brazil. But my Portuguese is not good enough to have a technical discussion.
The BSD family of licenses are unusually compatible with consumer rights.
I don't know what you mean by "unusually compatible". I don't know what "compatible" means in this sentence, since you are comparing a license with a right. It's like saying "apples are unusually compatible with elephants". I don't know what you mean by "unusually": more than the competition, or not usually? I don't know what you mean by "consumer rights". For example, you might mean the right to return a defective product for a refund, which is simply not applicable to something that you download for free. Or the consumer right to not be sold spoiled and outdated product (often a product in supermarkets), which again is not applicable here.
The licenses cope well with the right to be informed.
Informed of what? For example, in many countries, there is a right to be informed of the calorie and nutrition content of food. When entering into certain complex legal contracts (such as buying a house or taking a loan), there is a right to get a complete copy of the terms and conditions. I don't know what information and what right you mean here.
If a consumer owns a product which includes software under a BSD license, they're legally eligible to obtain (or, better saying, use) the sources.
That is incorrect. If you own a product that internally uses BSD, the manufacturer of that product is under no legal obligation to give you the source code.
When a company states that the product includes software under a BSD license, it is making a representation. The core feature of these licenses is the freedom to use, modify, and redistribute the source code.
The code feature of the BSD license is that you can use the source code for anything you want. As said above, there is no need for anyone to give you the source code to their product. Therefore, you may also be unable to use, modify or redistribute it.
By failing to provide a way to use the source code, the company is making a material omission. It is omitting the crucial fact that the advertised open nature of the software is practically inaccessible.
See above; this is saying the same thing again, just this time as a negative.
A reasonable consumer, seeing that a product uses open-source software, would be led to believe they can benefit from the openness of the software (e.g., for security audits, community repairs, modifications). Denying use misleads the consumer about this essential characteristic.
A consumer that expects to be able to access the source code just because a product uses BSD would be wrong.
1) redistribution is illusory if the sources weren't disclosed in first place; 2) use implies access. Use is illusory if access is illusory. Both cases are material omissions. The FTC Act prohibits deceptive or unfair practices or acts in or affecting commerce. All it takes is a company engage in deceitful behavior, such as claiming sources may not be disclosed. This is a false claim, and flies in the face of the right to be informed.
See above. Since BSD does not require sources to be disclosed, there is nothing that happens in this situation, and the FTC Act doesn't come into play at all.
Note I'm not saying the BSD licenses replace GNU GPL. GNU GPL better kicks in to make modifications applicable under the same license. This is what copyleft is about.
The GPL is indeed different. If you modify a piece of software that is under GPL, and you distribute a binary copy of that modified software, you are required to also distribute the source code of the modified software, to the recipients of the binary version (not necessarily to the world at large). And those recipients may not be able to re-distribute that source code to others (see the recent RedHat happenings). If you modify software under the GPL and do not distribute binary copies, you do not have to distribute the source code (under newer versions of the GPL there are also cases of the software being used, for example in cloud computing, which count as distribution).
But even more important: Say I build a product that internally runs Linux (both the kernel and the GNU-based user land tools, which is undoubtedly under the GPL). The real value of the product comes from some software I have written, which is not under the GPL, and which runs inside the product. For example, it might be a dishwasher with a particularly intelligent control system that makes your dishes cleaner, and does so faster. I can advertise that my product runs Linux. If someone demands the source code to my modifications to Linux, I am required to distribute those, if I have made any. If I have not modified Linux (or the GPL'ed part of the product), I don't have to distribute any modifications. But most importantly: I am under no obligation whatsoever to distribute my special custom software, in this example the dishwasher control system. I can change that control system as much as I want, and nobody can force me to share those modifications.