bootable usb drive is recognized but won't boot installer

So, I've made the live bootable usb on my mac through dd and on my pc using unetbootin, with both attempts the installer would run on my mac, on neither would it run on my pc, which is the machine I want FreeBSD on.

I'm unsure how to proceed.

On the bootmenu when I select the USB HDD and press enter the screen goes black for as long as I hold it then returns to the boot menu.

The usb is gpt partitioned. The target computer is a T490s running Windows 10.
 
Just download the memstick image and dd(1) that to the stick. Don't dd(1) it to a partition on the memory stick.
 
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