I never had trouble with the oric cassette interface, I had a small Sharp casette player and it always worked fine with the oric . The one that used to give me a lot of trouble with cassettes was the zx spectrum. And the other really bad one was the QL microdrive. As for graphics... oric used serial color attribues, once you learned how it works, it's ok. Of course we cannot compare to amiga, the oric was similar to the zx-spectrum that it competed against. Lots of games were written for oric. The atmos was a very nice build with high quality full-travel keyboard, much better than sinclair. The alps mini-printer was excellent too. So I don't agree, the oric was a nice box for the price, about 1/4 to 1/3 the price of a BBC. Apple II cost about 6 times the price of oric in uk , for most people it was impossible to afford apple, they were not very popular here, especially for home users. People who wanted a more powerful machine usually bought the BBC micro.
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The main problem for oric, was they were too late to the market. By the time it was launched, Sinclair was already very big with the spectrum, and had a large installed base of software already available. So when oric was launched, as oric-1, the hardware was better built than spectrum, but the amount of software available was much less than for the spectrum. So the spectrum won that battle, because people bought the machine that they could get the most software for. The price of oric and spectrum was about the same.
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A bit later they added a floppy drive, and the mini-printer was good too. It was a nice system, for low cost. Oric was big in France after they ended in UK, and I think some other european countries also. But sinclair and acorn were the two big winners in the uk.